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Sr. Manager, Email Marketing

Note: By applying to this position your application is automatically submitted to the following locations: Lanham, MD

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world’s leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We’re Looking For:

The Email Marketing Manager leads a team of email marketing specialists/senior specialists and oversees the final quality assurance (QA) check of email campaigns, new program launches, and related assets. Must be analytical, results-driven, and have a strong understanding of email channel monetization, targeting, test design, campaign execution, and campaign management. You must thrive in a fast-paced business environment and have a proven ability to adapt to changing priorities, strict deadlines, quality execution, and superior customer service.

Responsibilities Include, But Are Not Limited To:

  • Lead and develop a team of Email Marketing Specialists/Senior Specialists, including the final review (QA) of all email marketing assets.
  • Work collaboratively with stakeholders to develop email communication strategies informed by email analytics with the goal to drive revenue, improve overall email performance, and maintain high email deliverability. 
  • Lead implementation of standardized best practices in automation, deliverability, testing, and other process related to campaign optimization. 
  • Maintain documentation of email procedures, training materials, team process, serving as a key point of contact for enhancements related to multi-channel verticals. 

Things That Should Be In Your Background:

  • 5+ years experience in email marketing - lead nurturing, merchandising, automation.
  • 1+ years of experience with managing and developing individual contributors
  • Expert level with multiple ESPs: Braze (preferred), Salesforce Marketing Cloud (preferred), Hubspot, Constant Contact, Mailchimp, etc.
  • Email coding in HTML, CSS, SQL, Ampscript (a plus)
  • Strong problem-solving skills and adept at troubleshooting.
  • Embrace a “test and learn” mindset by bringing a rigorous testing framework to every email sent. 
  • Strong data analysis skills - ability to derive insights to advance recommendations for optimization and/or the creation of additional campaigns to support key findings.
  • Must display excellent time management and organization skills as well as enjoy working on multiple projects with different timelines
  • Must be a team-player, able to effectively communicate with various stakeholders
  • Bachelor’s degree required

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you’re excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time, U.S.benefits include: 

  • Medical, dental, and vision coverage
  • Life insurance, disability, and 401(k) employer match
  • Employee stock purchase plan
  • Free snacks and drinks in-office
  • Generous paid holidays and leave policies, including unlimited PTO
  • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

The anticipated base salary range for this role is ($95,000-$115,000), with potential bonus and equity eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike. 

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to us at: 

About 2U Inc. (NASDAQ: TWOU)

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential. To learn more: visit

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. (Nasdaq: TWOU). Together with the majority of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location. Learn more at

Learn more at

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.